Meet My Audience.

Quantitative Survey Research: Mad Max Fury Road

Question 1

What this results tell us about the audiance is that the majorities of them have knowledge about the Mad Max series. Why this is know for is becuase they have been Mad Max series in the past that the audience may have seen. It also could be becuase Mad Max was nominated in the Oscar many time even for best pictures which would have watched the eyes of the audience. What this tell me is that the series of a movie does effect the popularity of the movie.

Question 2

These result tell us that the audience rate actions/sci-fi as good movie because most of the is seen to be 6 and up. 7 is seen to be the most popular. Why I got these results is becuase the audience action/Sci-fi is one of the biggest genre in the film indusrt. This is because the biggest movie that have been released are seen to be Action/sci-fi such as avatar, avenger and transforms which are populated. The audience see to be more interested in this genre because of the ecitment you get out of the movie.

Question 3

This question is seen to have a clear result because film edit is rated over 50%. This was one of the aspect that Mad Mad :Fury Road one an Oscar for which means that it was one of the best elements in the  movie. Why the audience may have chosen this is becuase it is an elements that can change the movie preference. As all of the other elements are defined from film edit , such as the the costume design is presented through the edit of the film.

Question 4

The response to this question is seen to relate to the Mad Mad film pace of the movie. Why we seen most of the responses of fast pace is becuase the audience what to watch a good movie with a short amount of time because a fast pace movie keep the audience engaged due to the cuts instead of dragging on and becoming boating and losing the audience attention. The audience want to see the audience narrative and the climax as quick as possible. The audience knows that the best scene at the end . We do see this in Mad Max:Fury road as being a fast paced story line and leads the audience to the ending quick.

Question 5

The result for this question is straight forward because the audience seen that action/Sic-fi should also always include fighting which is responded at over 50%. Why the audience may see fighting as a must in a action/sci-fi movie is becuase this allows the audience to feel pumped and energetic about the film. This is also to create a heroic feeling about the protagonist and the antagonist .what this also create this the action part of the movie as it starts to beocme quick paces. We also see that explosions votes are not that far behide why the audience may see this as a must is becuase more and more action/sci-fi movies are using this to entertain and shock the audience.

Question 6

The audience attitude to this question is revealed because there see that trailer help them to interest them to watch the film. We see that of 50% of the audience gain interest form trailer. Why this is becuase is that visual are seen to attract the audience. We see Mad Max:fury road as a visual movie which means as a realistic movie which gave them an advantage to market the movie through a trailers. Why this also could be is that the audience believe the movie is real when an official trabecuase  realised reater then social media.

Question 7

The audiences have voted for favour actor/actress in this question which is seen to be Tom Hardy. Why the audience may see him as the most favourite actor is becuase of the movies that they have seen him act in the past which have been seen as a success due to his performance in the  movies, some of the biggest movie that he has been seen in and effected is Dark knight raises, The Legend and The Reverent. Is also could be from the Character that he has played in the past that could have made him favourite such as he has played Bane, Ronald Kray/Reginald Kray and John Fitzgerald are all seen as unqie and different from other. 

Question 8

This question is seen to be the most interesting in the response of the movie choice. We can see that most of these have mixed results such as terminator was preferred 9 times of Mad Max fury road which told us that terminator is seen to be a more successful movie. For star Trek it was seem interesting because it was voted 40%  that the audience haven't seen the movie. The Martian and fury road were seen to have equal preference because the audience liked both of the movie. Mad Max fury road were preferred over aliens this could be becuase aliens is a older movie that this generation may not have seen. Half of the audience preferred the matrix and half of them like both this could be becuase of the popularity of there series of movies.

Question 9

The response to this question told us that 95% of the audience see CGI as some what important to a movie. What this tell us is that the next generation of movies are are become produces on purely CGI effects which is see to be safer to do. But Mad Max:fury road was mostly practical effects there was very little CGI involved in the movie. This could also tell us that the audience think that the effects in the Mad Max:Fury Road were so dangerous that they were done in a CGI format. The audience now don't really know that is seen to be real in the film in the film industry via these effect.

Question 10

We have found out that most of our audience do experience the a movie in a theatre environment. We can see that most of our audience go to the cinema 1-2 times a month. Why this could be becuase most people have responsibility to take care of such as jobs, school and family which means that they may not have time to watch a movie that is 2-3 hours long in a set time becuase of the commitment that they have. It also could be becuase the audience may have different outlet to watch the movie such as Netflix, sky box office or Blueray.

Qualitative Focus Group Research: Mad Max Fury Road

What Was Your General Opinion Of The Film? what would you rate it ?

The results showed everyone in agreement, they all liked the film and felt it was very good. They also highly rated the film out of 10 giving figures such as; 7, 8, 9, indicating that this was one of the best films in recent times for our focus group.
The success of this film seemed to come from the overwhelming amount of action, whilst the group did also pick up on the lack of dialogue and plot line, they could still thoroughly enjoy the film in a chilled, relaxed way. Perhaps they could enjoy the film so much because they didnt have to think about it, George Millers simplicity has meant that the focus group can escape in to the film. 

What was your expectations of the film after watching the trailer?

The focus group very much liked the trailer, it was fast paced and whilst it portrayed a lot of action they thought that it didn't give too much of the actual film away. They were also in agreement with the fact that they would want to watch the film after seeing the trailer. It made them excited and enticed them which is the main aim of a trailer.
The results seem to follow on from the last question, everyone was very excited by the trailer and agreed with each other as they wanted to watch the film again. Trailers are a vital piece of marketing for the film and it seems that Warner Bros. have been able to produce something that instantly hooks its audience. Trailers in the modern day seem to either lack characters and plot or give too much away, but the focus group have been able to illustrate that this Mad Max trailer did neither which makes for a very good one. The trailer was very fast paced and whilst it did show some key scenes the cutting of the trailer made it focus all on max rather then the plot itself perhaps that was why it was so engrossing because the pace detracted away from the story and focused on the main character. 

Were you able to connect with the characters, even though there was a lack of dialogue from main characters?

The focus group exercised a displeasure in Max as he is the main character yet it didn't feel like he was. The group were unimpressed with his lack of dialogue as he grunted for most of the film, they expected more from him in order to really emotionally connect with him. Although there was some divided opinion within the group as some thought they could still clearly see his purpose and Fury road did follow his character from the previous films in the series. This allowed them to still connect and follow the character but could still share a disappointment with him.
Of course there was a lack of dialogue from Max, to which the group seemed to be split, yes they couldn't fully connect with him, but perhaps that enabled other characters such as Furiosa to have a big role in the film and take over as the heroin, to surprise many that watched the film. It seems that George Miller intended to give Max less lines as in the previous films he had lots to say which at times the audience felt was irrelevant. It seems though George Miller was not able to find the right balance, thus being the biggest downfall to the film for the group.

After looking at a review, did you agree with the critics review? Concerning the lack of plot line.

The focus group was able to give the two different opinions, yes they did think it was basic and that the action overpowered the little story. However some thought that because there was little plot it complemented the action and could enjoy a film that was easy to follow rather then really focus on small things to make up a full story.
From the results we can conclude much like the dialogue problem, the group do feel that the plot was simple, but that perhaps was fresh and felt very different in comparison to recent films, that contain such an intricate and large plot that they are hard to understand. Perhaps its why the film did so well and why it is highly rated because like the group said it was easy and could just relax while watching. Of course the film was effectively a car chase to and from the 'Citidal' Which is why the group expressed an annoyance, but this is also the very point that made the group like the film so much, the groups enjoyment stemmed from the simplicity of the film. 

After watching the 'best scene' in the film, did you think it was or was there scenes better? 

The focus group thought that whilst the scene was good and iconic, it did bring the whole story together. However there was a split opinion as some thought the scene in the sandstorm was better due to its visuals and some thought that just the opening car chase was also very good to see the size of immortan joes army and the power that he possessed.
The divided opinion certainly is good for the film, to see its audience like so many different scenes from the film but yet equally all find that each others opinion was just as good means a wide success. The group discussed scenes from beginning to end which is something extremely pleasing, as it means that the constant action carried the audience all the way through. They didnt loose their audience half way, instead they was constantly entertained which called for a good film. The sandstorm scene was very iconic in the film, whilst it was a short scene in comparison it was perhaps visually the best. The mix of long shots to show the scale of the storm with the vehicles, which was mixed with the intensifying close ups of action is why the focus group expressed this scene.

Qualitative review research: Mad Max Fury Road

Professional critic reviews 

This review from, 'The New Yorker' expressed its pleasure in the raw, stripped back approach that George Miller has implemented in Fury Road. Anthony lane the critic enjoyed the fact that everything was reduced to pure action and emotion, whilst he did think that the story was basic he seemed to also find joy in this contrast in comparison with the previous films in the serious which were very subtle and intricate. Generally a positive feedback from Antony Lane he did find that this was perhaps the best film squeal that has happened as very few sequels are actually good.It seems that whilst he didn't enjoy the lack of dialogue that Tom Hardy has the action takes over and the lack of conversation becomes obsolete.  

Much like 'The New Yorker' 'The Telegraphs' review by Robbie Collin was very similar, he too enjoyed the rage and the eruption of craziness that is Fury Road. Robbie Collin also expressed his enjoyment for the camera work and the fact that Miller has been able to hit such a wide audience, by both young adults and teenagers enjoying it as well as younger children being able to be excited by the action. This review also expresses the lack of conversation between the main characters, which is something that most critics and the audience picked up on. However he could see past this criticism much like Anthony Lane did because the action packed chases & fight scenes were just too good.  

The 'Independent's' review by Geoffery Macnab expressed his enjoyment of the cinematography and the amazing make-up of the film. His review was different to the others as he expressed his pleasure in the intricate details that the film carried among the heavy action. Macnab was very impressed with the film but thought that Tom hardy was challenged to create such a dark character a hero, he also thought that Charlize Theron did a very good job arguing she had a more solid performance then Tom Hardy. As a whole Macnab seemed to like the film although not for the obvious reasons. 

Movie nations review, was in very high praise for the film, The notable talked about things, were for the stunts, and how they were all real, as well the lack of cgi and the fact that most of it was all built and shot in real time. The highlights of this review came from the fact that the film was able to keep everyone so engaged for 2:00 hours, even though the storyline was very basic. The intensity of the action and the pace of the film made for a lot of praise from Movie Nation.  











Cinevue was the final critic review by Ben Nicholson, who was in awe of the film , for its intense action and fight scenes. Whilst he did have some praise for Tom Hardy as Max, the notable praise was for Charlize Theron Furiosa. Nicholson stressed her heroism and her performance which was undoubtably the best out of all the actors in the film according to Nicholson. He liked the fact that this film felt so fresh, and George Millers creative idea to scrap narrative after so long and fill the film with pure action made it something special. Thus Ben Nicholsoon and Cinevue highly rating this film, much like all of the other critics. 

Audience review

This first audience review stressed the lack of narrative, they did acknowledge the amazing make-up and cinematography. But simply they wasnt able to connect with Max the main character and because of that they lost interest in all of the action and found themselves disengaged. The lack of narrative was something that the critics also found but they was able to see past that and see the creative aspects of the action. This audience review couldn't see that. 

This review was in complete contrast to the last. This person loved the film , and thought that performances from Chalize Theron and other supporting actors were amazing. He thought that whilst the narrative was light that didnt matter because it was 2 hours of pure action and entertainment. Thus this person loved the film for its action, set design, make-up, cinematography and basically everything else.  

Whilst this person did enjoy the action packed film, they didnt think that it was a perfect film. They picked up on the dialogue light, and narrative light aspects of the film, and argued that these things lowered the quality of the film. overall they did thoroughly enjoy the film but felt that somethings needed improving so that they could really engage with the characters. 

This audience review had large amounts of praise for the film. They thought that each actor really portrayed their character well and collectively came together to produce an amazing film. This person all seemed to really enjoy the fact there was little cgi and most of it was stunt work and real time shooting. This person felt that the action genre had been declining but George Millers creativity really brought to life what an action film should be like. 

This audience review like some others seem to stress the lack of narrative, whilst again they liked the stunt work and the cinematography of the film. The person couldn't emotionally attach themselves to the characters and couldn't engage enough with the narrative, leaving them self to just sit through 2 hours of action and not really enjoy what George Miller had created. Of course this person was able to appreciate the hard work in production of this film but couldn't understand why 2 hours of action was so great. 

Overall there was a range of views, some positive and some negative. The overall consensus is that the action amazed people, for the critics they were able to engage with the creativity that George Miller could bring to 2 hours of action and enjoy a fresh outlook on the genre. Whilst for the audience yes some liked the excitement and the intensity of the film, but for some people they couldn't attach themselves to the characters and couldn't engage with a narrative which made them question the greatness of the film. 

I think that generally everyone could appreciate the hard work and the stunts, make-up etc that was put in to the film. The critics could see the amazing cinematography which could be compared to other films such as, '300'. But ultimately from an audience perspective not everyone could relate and feel an emotional connection with the characters which caused some controversy over the amazement of the film. Whilst i feel that the controversy is valid, for me the best thing about the film is its simplicity, I haven't got to focus and pick up the little intricate details that some plots have like, 'Inception', instead i can escape in to a fake world and enjoy some blood and gore.  

Research Purposes.

Types Of Research Methods.